- So. 

- Dr. Halberstam? 

- Ja? 

- I'm finally going to stop squeezing Charmin. 

- Ah, this is good! 

- 'Cause now there's a new Charmin. 

- Ja? 

- It's so lush, so plush, squeezing's not enough anymore. 

- Ja? 

- You gotta hug it! (laughs) 

Announcer: How much softer is new lush, plush Charmin? Watch. Two fragile eggs. Old Charmin was soft, but new Charmin's a whole lot softer, watch closely. It's so lush, so plush. 

- Squeezing's not enough anymore. You gotta hug it! 

Announcer: New Charmin is so lush, so plush. 

- Squeezing's not enough anymore. You gotta hug it. 

- Mom!