(baby toy crying) 

Mother: Goodness, your baby cries a lot. 

- She's a crybaby, Mommy. 

Mother: My first baby was like that. Not this one though. 

- Who was your first baby? 

Mother: You, honey. 

- Why did I cry? 

Mother: Oh, your diapers irritated you. Now I'm washing them with the right soap. 

- This? 

Mother: Not detergent. Ivory Snow. 

- Look at the baby. 

Mother: Ivory Snow's special for babies, like bottles and formulas. Helps keep babies safe. 

- How come? 

Mother: It's pure, mild. Like floating ivory. Doesn't leave anything irritating in diapers. 

- Feels soft. 

Mother: Ivory Snow gets everything he wears lots softer. Clean and white, too. Extra safe. 

- Why didn't you have Ivory Snow diapers for me? 

Mother: Just didn't know enough, honey. 

- You could have asked your mommy. 

Narrator: Or your doctor. More baby doctors recommend Ivory Snow for babies wash than any other washing product.