- Come! Look at my new baby. He's lucky. We never make him wear diapers. We keep him in Pampers instead. Narrator: Pampers. Procter and Gamble's discovery that makes diapers old fashioned. Because Pampers are made with seven layers of softness, to bring your baby heavenly comfort, as no diaper can. And naturally seven layers make Pampers so absorbent. Look, the water goes right through diapers, even cloth diapers. Not through Pampers. So you see Pampers are more absorbent. Result: your baby stays comfortably dry. And Pampers' waterproof back-sheet, means no binding, chafing, plastic pants. Wonderful for baby and you. They're flushable. Just follow the directions to dip, dunk, and flush away. Get Pampers, with seven layers of softness. Pampers, the discovery that makes diapers old fashioned.