Announcer: Paul Howard is a cowboy and a father with rough hands. He's reenacting the Ivory Snow softness test. One of the twins is wearing an Ivory Snow-washed diaper, the other a detergent-washed diaper. Which diaper is softer? 

- This one here, Tammy's. 

Announcer: Please read the hidden tag. 

Paul: I'll be dogged. Ivory Snow. 

Announcer: Ivory Snow washes diapers softer than detergents. If the roughest hands can tell, so can your baby.