Announcer: In historic Washington, DC, the priceless family christening robe of president John Quincy Adams, nearly two centuries old, a special treasure entrusted only to the special washing care of Louise Hand Laundry and Ivory Snow. Miss Beulah Hall, laundry owner, tells why. 

- I wouldn't risk washing heirloom lace and delicate fabrics with laundry detergent. But, I know Ivory Snow is safe, mild like floating ivory. That's why we use it every day for our regular customers' nice things too. Linens, lingerie, sweaters, blankets. These things were not meant for harsh wash day treatment. You have to coax them clean. I'd tell any housewife, if she washes things she cares about, regardless of their price, use Ivory Snow. Hand or machine washing. It really treats nice things as if they had to last forever.