Announcer: Say, there's a new Ivory Snow out. New, heavyweight Ivory Snow. Penny for penny, your best pure soap buy. Now you get 17% more pure soap at no extra cost. It's the same safe Ivory Snow. 99 and 44/100% pure. So it's perfect for baby things. Little shirts and diapers come out so clean and soft, with no irritating deposits to chafe baby's tender skin. Perfect too, for nylons, lingerie, fine woolens. And ideal for dish washing. And new, heavyweight Ivory Snow gives you the same mild, gentle care. Plus more pure soap, more active suds, more washing power. Ask for heavyweight Ivory Snow. Penny for penny, your best pure soap buy. For even greater value, get the new giant economy size.