Announcer: Detergent. The best dirt chaser ever invented. Dynamic with cleaning power. Detergent. Rugged and right for every cleaning job 

- Except one. The things that touch a baby's skin, Ivory Snow is best for them. Baby's skin is soft, delicate. Look at that, it's so different from ours. And that's why Ivory Snow cleans different. Safe. There's nothing harsh to hurt that tender skin. In fact, Ivory Snow helps cut down the chances of diaper irritation, and diapers come out much softer than with detergent. Don't you feel safer knowing more baby doctors recommend pure, mild Ivory Snow for baby's wash than any other washing product.